Project Objective
An exploration creating, illustrating, and writing a children's pop-up book to persuade the audience to make a positive environmental initiative. The target market is young parents with children ages 5-10. The exterior back cover uses the science of persuasion (we like those who do "good" and are similar to ourselves) by giving back 35% of profit proceeds to The Everglades Foundation, as well as using ecologically friendlier material for the book.
Additionally, the narrative of the story was based on scientific studies evaluating children's preferences in art and design. The findings suggested that children (domestically and internationally) generally prefer richly saturated blues and greens, and environmental settings of nature, water, or oceans. The studies also suggested that children relate better to a narrative that utilizes animals as the characters.
