The main project objective was to recreate a board game from the original story of Goldilocks and the Three Bears. It only made sense to twist the story and create a new narrative and game strategy. The name of the game is sourced from the slang verbiage "hornswoggler" from the time of the original Goldilocks was published in 1837.
Hornswoggler was a term used for a sly, sneaky, or deceitful person. I thought it would be interesting to frame Goldilocks as the potential antagonist, or hornswoggler, and the bears would act as protagonists. The strategy follows a unique double blue-line path, one for Goldilocks, the hornswoggler, and the other path for the protagonists, the bears.
Hornswoggler was a term used for a sly, sneaky, or deceitful person. I thought it would be interesting to frame Goldilocks as the potential antagonist, or hornswoggler, and the bears would act as protagonists. The strategy follows a unique double blue-line path, one for Goldilocks, the hornswoggler, and the other path for the protagonists, the bears.
The primary target market for the game is parents ages 24-38. The secondary target market is young children, ages 4-10.
Logomark
Game box front
Back of game box
Character Cards
Game box and rules printed on the inside.
Character pieces
Game rules (found inside of the game box)
Game board
Game board from a different angle
