Usagi is an athleisure clothing company, incorporating its influence from Japanese streetwear style into basic athleisure clothing pieces. Usagi is Japanese for "rabbit" and is symbolic of energy, vitality, and health. The rabbit logo demonstrates athleisure wear for busy, and on-the-go customers. The brand identity itself is reflective of Japanese wood-cut style and pairs with a contemporary hand-made font to reinforce the modern style of the brand.
Project Objective
This project's objective is defined by needing a complete brand identity and package design system for a Japanese-inspired athleisure and streetwear clothing brand. Each tag was designed with size, shape, and printing material in mind. During the execution and preparation of files, it was necessary to find materials to print on and physically mockup tags. Then, I staged photoshoots to demonstrate how the tags would appear on athleisure fabrics and textures.
Physically preparing tags and photographing was essential to understanding how the designs would transfer to textured printing materials before handing the final print files to the client. This process helped avoid hiccups down the line.
