Project Objective
Dirty Dog Brewing is a micro-brewery targeting young adults ages 21-33. I began the process by conducting a series of surveys to collect data regarding the target market's demographic and stylistic preferences. The design process began following the collection of survey results. The survey results suggested that consumers are often persuaded by the package design when purchasing alcohol. Therefore, further instilling the importance of producing visually appealing packaging to the consumer, especially when targeting a specific market.
The target market preferred package designs that were dark, high contrast, and abstract illustration styles. Reflecting on the survey results, Dirty Dog Brewing developed as a playful company in its name and mission as a company.
